Trailer Tracking and Advertising: Big Rig Ads Success with Safety Track

In the highly competitive advertising industry, where margins are tight and customer satisfaction is paramount, companies like Big Rig Ads are constantly seeking ways to enhance efficiency, ensure quality control, and provide the data needed to show customers how their advertising dollars are being spent. Enter Safety Track, a trusted GPS partner providing cutting-edge fleet management solutions. This case study explores how Big Rig Ads leveraged Safety Track’s solar asset tracking device, the ST-1300 and Safety Track’s expertise to overcome challenges, drive efficiency, and elevate customer satisfaction. 

Big Rig Ads Challenges: 

Before partnering with Safety Track, Big Rig Ads encountered several common pain points prevalent in the Trucking Advertising industry. Having a long lasting, solar powered and to apply tracking unit, to provide the needed data to show customer’s the route the trailer traveled were among the top challenges. Like many companies, Big Rig Ads grappled with the complexities of route and data optimization. 

The Solution: 

Recognizing the need for comprehensive fleet management solutions, Big Rig Ads turned to Safety Track. Implementing Safety Track’s solar powered asset tracking unit proved to be a game-changer. Equipped with advanced long-life battery and options to update every 30 seconds allowed Big Rig the data needed develop the program needed to ensure accuracy to the end user. Additionally, Big Rig Ads integrated Safety Track’s customized fleet tracking solution into the routes to further enhance operational efficiency.  

Positive Results: 

The impact of Safety Track’s fleet tracking solution was profound and immediate. Within the first month of implementation, Big Rig Ads witnessed a significant impact on their desired results. Moreover, the ability to calculate the exact miles driven and being able to report to each advertising company how many drivers saw their ads was key. Having this data help mitigating disputes and enhancing customer trust. Big Rig Ads also experienced a surge in the number of miles completed, thanks to improved quality control measures facilitated by Safety Track’s solutions. 

Addressing Common Complaints: 

Safety Track’s solutions directly addressed many of the common complaints received by Trailer Advertising companies. By improving communication, adhering to schedules, ensuring thorough cleanup, and enhancing work quality Big Rig elevated its service standards and customer satisfaction levels. Furthermore, Safety Track’s tools enabled them to prioritize professionalism, cater to customer preferences. 

The Benefits of Partnering with Safety Track: 

Big Rig Ads success story underscores the tangible benefits of partnering with Safety Track for Trailer Advertising companies. By leveraging Safety Track’s solutions, companies can streamline operations, enhance measurables, and deliver exceptional service to clients. From route optimization and equipment tracking to compliance management and customer communication, Safety Track offers a comprehensive suite of tools to address the diverse needs of the advertising industry. 


In a dynamic industry where efficiency and customer satisfaction are paramount, Big Rig Ads relationship with Safety Track exemplifies the transformative power of innovative fleet management solutions. By proactively addressing challenges and leveraging cutting-edge technology, Big Rig Ads not only overcame obstacles but also positioned itself as a leader in the Trailer Advertising sector. For companies seeking to optimize their operations and elevate their service standards, partnering with Safety Track is undoubtedly a strategic investment towards long-term success and sustainability.